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    Doug Guthrie: Is Decentralization China's Secret Sauce?



    Doug Guthrie: Is Decentralization China's Secret Sauce?
    L2 - Hearst Tower
    Module 1: Perspectives on Disruption: China's Emergent Luxury MarketDAVID CAREY | President, Hearst Magazines"Welcome"David
    Carey was named president of Hearst Magazines in June 2010. He is also a
    member of the Board of Directors of Hearst Corporation. During his
    tenure at Hearst, he was instrumental in the acquisition of more than
    100 magazines in 14 countries from Lagardére SCA, which greatly expanded
    Hearst's footprint in both the U.S. and internationally.Prior to joining Hearst, Carey was group president at Condé Nast,
    where he oversaw that company's media properties targeted to business
    and executive audiences. Carey led the print/digital startup of
    Portfolio and and, before that, he was vice president and
    publisher of The New Yorker.Among other honors, Carey was named industry "Publisher of the Year"
    by Adweek in 2011 and was selected by Folio as a member of its "Dream
    Team" of publishing executives.

    Carey serves on the Executive Committees of the American Advertising
    Federation and the Magazine Publishers of America. He is also a member
    of the CUNY Graduate School of Journalism Advisory Committee. Carey is a
    graduate of UCLA.

    DOUG GUTHRIE | Dean, The George Washington University School of Business"Opportunity in Perspective: Approaching China"An expert in the fields of management, economic reform
    in China leadership, and corporate governance, Doug is the Dean of The
    George Washington University School of Business.Previously, he served as Professor of Management at NYU Stern School
    of Business. He also held a joint appointment as Professor of Sociology
    at NYU's College of Arts and Sciences. Doug has been a trusted adviser
    of both multinationals and local Chinese companies and a student of
    China for some 25 years. He is the author of Dragon in a Three-Piece
    Suit: The Emergence of Capitalism in China, China and Globalization: The
    Social, Economic and Political Transformation of Chinese Society, and
    Social Connections in China: Institutions, Culture, and the Changing
    Nature of Guanxi. He is currently writing China's Radical
    Transformation: Economic Reform, Global Integration, and Political
    Change in the World's Largest Nation, which is an in-depth look at how
    China's government-driven form of capitalism has successfully overcome
    traditional theories of development and helped China become the economic
    and political juggernaut it is today.In addition to NYU Stern, Doug has also taught at Harvard Business
    School, INSEAD, and the graduate schools of business at Stanford
    University, Columbia University, and Emory University. He received his
    B.A. in Chinese Literature from the University of Chicago and a Ph.D. in
    Organizational Sociology from the UC Berkeley.DUNCAN EDWARDS | VP International Strategy, Hearst Magazines International
    "China Through A New Media Lense"

    Duncan Edwards is president and CEO of Hearst Magazines International, a
    unit of Hearst Corporation. Edwards is also executive vice president of
    Hearst Magazines and vice chairman of the National Magazine Company
    (NatMag), Hearst's publishing business in the U.K., and a member of the
    Board of Directors of Hearst Corporation.

    As the largest U.S. publisher of magazines worldwide, Hearst Magazines
    International publishes more than 200 editions for distribution in more
    than 100 countries. Major titles include powerful brand equities like
    Cosmopolitan which, with 60 international editions, is the
    largest-selling young women's magazine and has more editions than any
    other magazine in the world; Esquire; Good Housekeeping; Harper's
    BAZAAR; Popular Mechanics; and Seventeen. In addition, Hearst Magazines
    International publishes other titles through joint ventures, including
    Men's Health and Runner's World in the U.K., Madison in Australia, and
    The Robb Report in Russia and China.

    From 2005 to 2009, Edwards was chief executive of NatMag, which
    publishes 20 magazines in the U.K., reaching 14 million adults. He
    joined NatMag in 1989 and served in various executive roles since then,
    including publisher of Company magazine, director of business
    development and managing director.

    During Edwards' time at NatMag, the company grew from publishing nine
    magazines in 2000 to 20 in 2009, through a mix of launches, acquisitions
    and joint ventures. Its digital business expanded to include not only
    online versions of its major magazines but also the U.K.'s leading
    women's interest portal,, and the leading consumer health

    Edwards spent the early part of his career at Media Week Ltd. and holds a
    dual honors degree in geography and politics from Sheffield University.MAUREEN MULLEN & SCOTT GALLOWAY | L2
    "L2 Prestige 100®: China"

    Maureen leads L2's research and advisory group and has benchmarked
    and/or developed digital and social media initiatives for over 300
    prestige brands. She began