KOLBELCO 'The Beast' (Bazillion Pictures)
  • 9 years ago
Bazillion Pictures, the award-winning 3D animation and visual FX studio has embarked on a pro-active campaign to introduce its fully integrated complement of compositing, editing, color correction, finishing, interactive development, and audio services to a broader range of markets throughout the country.

Founded by creative director Jeff Beith, Bazillion has built a reputation as a sought-after creative resource for agencies and corporations seeking dynamic 3D animation and visual FX for commercials, as well as projection mapping, digital media, high resolution print, interactive apps, and broadcast quality sales, training and educational videos, while attracting a growing number of projects tailored to trade shows and events.

The full range of Bazillion’s skills were tapped by InQuest Marketing to create multi-platform for KOBELCO Construction Machinery USA for its exhibition at Con Expo 2014. The campaign, entitled, “Homecoming,” launched the re-introduction of their cutting-edge line of Excavators to the North American market.

Working closely with InQuest, Bazillion created a wide range of elements for the multi-faceted event, including the 3D design of ‘The Beast,’ a transformer-like character that integrates key components of the manufacturer’s state-of-the-art Excavators, and transforms from a futuristic robot-like figure into the powerhouse SK350LC.

Bazillion efficiently repurposed the 3D assets for the project to create key imagery for many of the campaigns other elements, which included a one-minute football-themed action-packed video of ‘The Beast’ displayed on a 10’ tall LED screen in their Con Expo booth, an interactive user motion-controlled game, numerous high-rez 3D renderings for print ads, brochures and banners, a 20’ inflatable of ‘The Beast,’ and promotional giveaways.

For additional information visit www.bazillionpictures.com, or contact executive producer Diann Roche at 816.474.7427 or DRoche@bazillionpictures.com