Seems like Sony Pix is up for some real Bond propaganda! The English movie channel from Multi Screen Media stable has decided to go on a twelve week spree in training the boy lot how to woo the fairer sex, Bond-style! Touted as the biggest marketing campaign from a property in the genre, the channel has roped in Sania Mirza as the face of the property. With Mirza, the channel will launch the School of BONDing wherein shell be seen as a trainer, giving tips on how to woo one's way to a woman's heart, the BOND way. The idea being - men want to be like Bond and women would kill for a man like him.
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