NY Defy Gravity Behinds the Scene
Agence : The Mill
The Mill New York lent their expertise to an exciting GMC campaign directed by Matthias Hoene of Partizan, in which a Sierra Denali truck defies gravity and soars across various city structures. These 3D-heavy spots boast a fully CGI truck showcased through virtually the entire spot. The Mill creative team was considerably involved in the conception, with the storyboard actually being created from the Mill's proposal. The 2D team finished the piece by seamlessly integrating the CG truck into the cityscape.
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