Caleb's Kola: Hipster Craft Kustom Cola... From Pepsi?!? - Food Feeder
- 10 years ago
If you’re one of those people for whom “Craft Beer” isn’t hipster-ish enough, good news! Now you can get Craft Soda too! From the people who brought you… Pepsi. Which is pretty much the opposite of whatever “craft” means!
So, the market research team at Pepsi told the bosses that high fructose corn syrup and “industrial” food is trending down among “those that think young” so they’ve decided to unveil an entirely new brand called Caleb’s Kola. Heck, it’s not just a new brand, it’s a whole new kind of drink, encouraging people to claim they “Liked Kola when it was still a misspelling.”
Okay, according to the website, the stuff is called Caleb’s Kola because Pepsi was originally developed by a drugstore owner named Caleb, and the flavors come from kola nuts. But really, the whole Kola-with-a-K thing strikes us more as a ploy to distinguish themselves from the Kompetition. What doesn’t distinguish Caleb’s is the fact that it’s still loaded with added sugars. So… not actually healthy, FYI.
Right now, Caleb’s Kola is only available in Costco stores on the East Coast (East Koast?). But that could change at any minute, so if you want to see Noah subject us all to a “Craft soda” vs. “normal soda” taste test, hit the thumbs upl.
Do you like drinking “Craft” or “artisinal” sodas? Do you hope to one day develop artisanal diabetes? Do you think Pepsi is smart to add this new product to its lineup? What’s your favorite unusual soda? Have you tried Caleb’s Kola? How do you think it stacks up against more standard sodas?
Let us know in the comments!!
Are you new? Then catch up with a few hundred episodes of The Food Feeder: http://goo.gl/z1ypZ
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Noah: http://www.twitter.com/Galuten
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Tune in to the Food Feeder with Tasted's food guru, Noah Galuten. Noah's been there and done that in pretty much every aspect of the culinary scene from his stint as a popular food writer for LA Weekly to now opening his own highly anticipated BBQ restaurant. Hop on for the ride as Noah gives us the inside scoop on what's hot and happening in the world of fascinating food from breaking news, to awesome events, cool chefs, incredible restaurants and all around good eats. Noah's the guy for everything you ever wanted to know about food... and then some. Click subscribe to check out new episodes almost every day!
So, the market research team at Pepsi told the bosses that high fructose corn syrup and “industrial” food is trending down among “those that think young” so they’ve decided to unveil an entirely new brand called Caleb’s Kola. Heck, it’s not just a new brand, it’s a whole new kind of drink, encouraging people to claim they “Liked Kola when it was still a misspelling.”
Okay, according to the website, the stuff is called Caleb’s Kola because Pepsi was originally developed by a drugstore owner named Caleb, and the flavors come from kola nuts. But really, the whole Kola-with-a-K thing strikes us more as a ploy to distinguish themselves from the Kompetition. What doesn’t distinguish Caleb’s is the fact that it’s still loaded with added sugars. So… not actually healthy, FYI.
Right now, Caleb’s Kola is only available in Costco stores on the East Coast (East Koast?). But that could change at any minute, so if you want to see Noah subject us all to a “Craft soda” vs. “normal soda” taste test, hit the thumbs upl.
Do you like drinking “Craft” or “artisinal” sodas? Do you hope to one day develop artisanal diabetes? Do you think Pepsi is smart to add this new product to its lineup? What’s your favorite unusual soda? Have you tried Caleb’s Kola? How do you think it stacks up against more standard sodas?
Let us know in the comments!!
Are you new? Then catch up with a few hundred episodes of The Food Feeder: http://goo.gl/z1ypZ
Want to know what's going on with Food Feeder and Tasted in the future?
Follow us and Noah on Twitter for updates:
Noah: http://www.twitter.com/Galuten
Tasted: http://www.twitter.com/TastedChannel
Oh and we're on The Facebook: http://www.facebook.com/TastedChannel
Tune in to the Food Feeder with Tasted's food guru, Noah Galuten. Noah's been there and done that in pretty much every aspect of the culinary scene from his stint as a popular food writer for LA Weekly to now opening his own highly anticipated BBQ restaurant. Hop on for the ride as Noah gives us the inside scoop on what's hot and happening in the world of fascinating food from breaking news, to awesome events, cool chefs, incredible restaurants and all around good eats. Noah's the guy for everything you ever wanted to know about food... and then some. Click subscribe to check out new episodes almost every day!