From Field to Bottle and Back: MARTINI Vermouth Infused with Sustainably Sourced Botanicals
- 10 years ago
Hamilton, Bermuda, October 22, 2014 /3BL Media/ – The signature, vibrant taste of the award-winning range of MARTINI vermouth originates from a rich blend of some of the world’s finest botanicals. The portfolio includes blends from a mix of 40 different herbs, like red-rose buds from Morocco, orange peel from Spain and juniper that grows wild in the hills of Tuscany.
Ivano Tonutti, master herbalist for the more than 150-year-old iconic Italian brand, searches the world selecting from only the most sustainable sources of botanicals and herbs, grown by the most trusted farmers.
“It’s very important that we have good relationships with the farmers. We rely on them to nurture and grow the natural ingredients that go into our vermouths season after season. Consumers expect the same refreshing taste each and every time they enjoy MARTINI,” says Tonutti. “It’s a personal relationship as much as a business arrangement for MARTINI. It’s just the way we do business.”
Read More: 3blmedia.com/News/Field-Bottle-and-Back-MARTINI-Vermouth-Infused-Sustainably-Sourced-Botanicals
© 2014 | 3BL Media/Bacardi Limited | All Rights Reserved
Ivano Tonutti, master herbalist for the more than 150-year-old iconic Italian brand, searches the world selecting from only the most sustainable sources of botanicals and herbs, grown by the most trusted farmers.
“It’s very important that we have good relationships with the farmers. We rely on them to nurture and grow the natural ingredients that go into our vermouths season after season. Consumers expect the same refreshing taste each and every time they enjoy MARTINI,” says Tonutti. “It’s a personal relationship as much as a business arrangement for MARTINI. It’s just the way we do business.”
Read More: 3blmedia.com/News/Field-Bottle-and-Back-MARTINI-Vermouth-Infused-Sustainably-Sourced-Botanicals
© 2014 | 3BL Media/Bacardi Limited | All Rights Reserved