Sony PAL, the new soon to go on air general entertainment channel from Multi Screen Media Pvt. Ltd., has glamouros actresses Raveena Tandon and Juhi Chawla endorse its content during the launch phase. Raveena & Juhi are the official faces of the channel, a source mentioned. The channel is poised to take Indian television by storm with a positive and upbeat programming mix of women-centric shows backed by progressive storytelling, highlighting the struggles and victories of women in today's world. "SONY PAL's brand ambassador shall need to connect with their core philosophy of a positive outlook towards the different shades of life," the source said. Also seen at the launch is veteran actor Jeetendra.