In this edition: Polish web users take to social media to fight Moscow's fruit ban; car manufacturer Renault accused of sexism in Belgium-aired ads; and a Canadian bank thanks its customers with surprise gifts at the ATM.
POLAND TAKES THE BITE OUT OF RUSSIAN APPLE BAN
Hundreds of web users in Poland have been taking tongue in cheek photographs of themselves or others eating apples and then posting the pics to social media … the aim of this new online campaign is to denounce Russia`s recent decision to ban fruit and vegetable imports from Poland. A retaliatory measure from Moscow, following last week`s move by the European Union to tighten sanctions against Russia over the continuing crisis in Ukraine.
Poles have taken to the web in their droves, expressing their outrage over the ban, saying it is unfair, and voicing their support for the farmers of Poland. So social networkers have been posting these shots, where they are biting into an apple, on their own or in company, under the purposely created #eatapples hashtag.
And some well-known faces from the political world have also joined the campaign. The Minister for Agriculture, Marek Sawiki for example posted this shot to Twitter, displaying him proudly holding a Polish apple.
A number of Polish firms have also come out in support of Poland’s farmers. Supermarket chain PoloMarket for example has taken the opportunity to launch a massive nationwide drive promoting local apples. The majority of campaigning is taking place on Twitter and Facebook, where Poles are being urged to eat a lot of this particular forbidden fruit.
BELGIUM: RENAULT WEB ADS ACCUSED OF BEING SEXIST
One female driver parks right in the middle of a roundabout, another appl... Go on reading on our web site.
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