BALI - The world's first fashiontv’s Love F Hotel, Bali managed by Budsan Internasional, will open its doors in September 2014. Located at the haute Legian district of Bali, most popular for its posh boutiques, dazzling bars, famed surf breaks, and magnificent sunsets, fashiontv’s Love F Hotel, Bali is a stroll away from endless shopping, dining, and entertaining options
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FashionTV is more than a cable channel these days. The fashion powerhouse is taking its brand to the next level and introducing new products across the globe.
The company is now putting its familiar ‘f’ and diamond logo on luxurious travel and long-term accommodations, with F Hotels and F Residences & Resorts ready to welcome fashionistas and urban professionals seeking a sophisticated lifestyle. Its main target is Asia, where fashion awareness is rising with disposable incomes, and the number of potential wealthy customers is high.
The hotels division will make its Asian debut next month with the Love F Hotel Legian in Bali, the first of three properties planned in Indonesia.
FashionTV currently has about 35 projects under negotiation and most are expected to be launched by 2020. Several will be in Asia, including residential towers planned in India (Pune in 2017 and New Delhi in 2018) and Dubai in 2019.
“We are now in discussions for expansion within these regions, in particular Thailand, Singapore, Indonesia and China,” said Michel Adam, President of FashionTV.
FashionTV Cafes, first launched in 1994 and employing more than 400 people with some 200,000 customers worldwide, are also gearing up for expansion.
“We have several Café & Club locations in Bangkok, Tokyo, Shanghai, Shenzhen and Singapore, and are in the process of opening in Pattaya, Guangzhou and more,” said Michel Adam.
“This shows our popularity in Asia, where we have more than 200 million TV viewers.”
The Bangkok-based architecture and interior design firm dwp created the extravagant concept for the F Hotel Dubai. It envisions a 60-story high-rise tower in the form of a rotated, extruded diamond, with hotel rooms around the edge and common areas in the central atrium space. The diamond entrance opens onto a catwalk-style runway.
Amenities will include retail shops, a nightclub, spa, gym, photo studio, sky lounges and bar, all-day dining outlet, a themed restaurant and four different types of guest rooms — silver, gold, platinum and diamond — for “an extravagantly stylish stay”.
Unlike hotel-based branded residences such as the Ritz, Hilton and W Hotel, FashionTV provides the developer with the licence to use the brand name and logos in the development, as well as exterior and interior design manuals, he explained.
To increase sales, FashionTV uses its television channels and online marketing such as Facebook, Google+ and other social media to promote the brand. Parties and fashionable VIP events are also staged to create buzz for a property.
FashionTV does not operate the residences but allows the developer to choose a manager. The only condition it insists on is that the developer and the operator maintain the property as a fashionable, luxurious brand, he said.
The company stresses that F Residences are intended to help a developer differentiate a project and position it as a leader of fashion and luxury. “The target clientele are all fashion-conscious people that want fashionable apartments as a part of their lifestyle,” he said.
The strong FashionTV brand, he added, will help properties to sell more quickly, increases real estate value, and allows developers to acquire prime locations.
One of the biggest projects being undertaken by FashionTV currently is the Hotels and Residences. The project by July 2014 has successfully sold 10 Hotel and Residences projects with more than 100 expected to be sold in the upcoming year. Each project has more than 200 hotel rooms and 100 apartments for residences.
For more information visit Fashiontv Corporate Site F Hotels section: http://www.fashiontv.com/corporate/business-with-fashiontv/f-hotels/