Brand Equity: Adidas’ Win-Win Situation During World Cup 2014

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by ET NOW

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When Germany’s soccer team knocked off Argentina to win its coveted 4th World Cup, they weren't the only Germans celebrating a wildly successful tournament. The country's sporting goods heavyweight Adidas also tasted success with it being the sponsor for both the finalists – Argentina and Germany, as well as Golden Boot winner – Colombia’s James Rodriguez, Golden Glove winner - Manuel Neuer, and Golden Ball winner - Lionel Messi. Not only that the official world cup ball – the Brazuca’s social media campaign created a lot of buzz for the brand. Under the deal with Manchester United, Adidas will provide uniforms for all the club's teams from the 2015 - 2016 season. Adidas will also be the exclusive worldwide distributor of Manchester United branded merchandise. Here are a few more details.

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