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    Brand Equity: Adidas’ Win-Win Situation During World Cup 2014

    ET NOW

    by ET NOW

    When Germany’s soccer team knocked off Argentina to win its coveted 4th World Cup, they weren't the only Germans celebrating a wildly successful tournament. The country's sporting goods heavyweight Adidas also tasted success with it being the sponsor for both the finalists – Argentina and Germany, as well as Golden Boot winner – Colombia’s James Rodriguez, Golden Glove winner - Manuel Neuer, and Golden Ball winner - Lionel Messi. Not only that the official world cup ball – the Brazuca’s social media campaign created a lot of buzz for the brand. Under the deal with Manchester United, Adidas will provide uniforms for all the club's teams from the 2015 - 2016 season. Adidas will also be the exclusive worldwide distributor of Manchester United branded merchandise. Here are a few more details.