Vietnam Brewery Limited (VBL) launched the ‘1 minute less for million smiles’ campaign. The programme’s aim is to support rural communities, for whom clean water shortage is a deadly concern.
In Vietnam, only 11.7% of households in rural areas have access to a safe pipe water source. As a result, 9,000 deaths occur annually, with many more cases of sickness through water pollution and poor sanitary conditions1. The idea behind Vietnam Brewery’s 1 minute less for million smiles’ campaign is to encourage everyone to use less water in their daily activities, such as turning water taps off when brushing their teeth and using water for cleaning more effectively, in order to preserve more clean water for millions of people.