Brand Equity – Final Verdict On Fortune’s ‘Ghar Ka Khana’ Campaign

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  • 10 years ago
Ogilvy & Mather’s new ad on the lines of storytelling advertising is another of their trademark long and emotional ads. The 'Ghar Ka Khana' campaign for Fortune Oil revolves around the love & persistence of a grandmother who has resolved to feed her bedridden grandson home-cooked daal. Effective or not? Well, here the viewers' verdict on this four and a half minute long ad!

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