Ever wonder what your home smells like? A new study from Atomik Research concludes home odor is very important to both residents and guests. Nearly half of those surveyed (48%) said that they could make out someone’s home simply by the odor alone. However, residents are often immune to the scent of their own homes, a phenomenon Febreze dubbed “noseblindness”. The brand has teamed up with comedian Jane Lynch to tackle the issue in a new PSA-style video produced and directed by Funny or Die.