Clean, fresh water isn’t just essential to our business. It is vital for the communities in which we operate, particularly in regions that face irregular water supply as a result of drought or flooding. In September 2013, HEINEKEN in Mexico joined a consortium with other companies, universities, civil society organisations and government institutions to establish the Monterrey Metropolitan Water Fund (FAMM).
Monterrey is one of the most important industrial capitals in Mexico and Latin America. Since its foundation, the city and its metropolitan area have suffered the effects of flooding and extreme droughts with devastating consequences for people and their property. The growth that Monterrey has experienced in recent years has put pressure on the watershed, creating negative impacts on the quantity and quality of water in the area.