BACARDÍ Rum Delivers with Streamlined, Sustainable Packaging

3BL Media
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It begins in an expansive, pristine forest in Georgia, in the southern United States. There, mature trees are selected for an evolution that results in beautiful, bright boxes that carry the award-winning BACARDÍ® rum to market. At every step along the way, sustainability is a key part of the equation – from trees that generate cardboard containers, to production lines that bottle and box, to trucks that transport the product.
The way containers are stacked and loaded onto transport trucks now is streamlined – another significant savings in terms of carbon footprint. Fewer trucks deliver the same amount of bottles.
“At Bacardi, even the corrugated cardboard cases used to ship our product play a role,” says BACARDÍ rum brand director Kevin Oglesby. “They are designed to protect the bottles as well as reduce the environmental impact of our packaging.”