3 years ago48 views
A Brief History of Gamification
Gamification Co - Concourse Exhibition Center
Gamification can have unintended consequences, especially when games move from a voluntary activity to a company requirement. Using the latest hard evidence from gamification experiments conducted along Prof. Nancy Rothbard both at companies and in psychology labs, Prof. Mollick will discuss ways in which enterprise gamification can succeed - and how it can backfire. He will cover some simple techniques to increase the chance of success in gamification within the enterprise, as well as how to measure the outcomes of gamification initiatives.
Edward B. and Shirley R. Shils Assistant Professor of Management, The Wharton School of the University of Pennsylvania