Advertising Console

    Next-Gen Retail: Electronic Labels & Bluetooth Beacons

    Repost
    AllAnalytics

    by AllAnalytics

    3
    1 405 views
    Electronic shelf-edge labels (ESLs) equipped with low-energy Bluetooth beacons enable retailers to deliver real-time customer interaction and execute dynamic pricing strategies. Andrew Dark, CEO of Displaydata, outlines the ESL architecture and explains how it integrates with backend management and analytics systems.