Grammar Obsessed Teen Takes On BMW

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Earlier this year 15-year-old British schoolboy Albert Gifford was in the news when he forced the British Supermarket chain Tesco to change the labeling on their orange juice packaging because of a grammatical error. Now, the fastidious teen is upset with a new commercial BMW UK is running that features the slogan “Bites As Bad As It Barks.” Albert’s problem with the slogan is that it uses bad as an adverb, and bad isn’t an adverb.
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