30 Rockefeller Plaza is one of the city’s most iconic landmarks and Comcast wants to put its logo on the structure.
Comcast is trying to mark its territory in New York City. 30 Rockefeller Plaza is one of the city’s most iconic landmarks and Comcast wants to put a logo on the structure.
Right now, a GE sign rests on the top. Last year, Comcast acquired General Electric’s 49 percent stake in NBCUniversal, which has prompted the efforts to change signs. Comcast has applied to New York City’s Landmarks Preservation Commission for the change.
If the replacement is approved, Comcast’s logo spelling their name will appear on the north and south facades of the skyscraper’s exterior. The building’s west side will showcase a peacock, aka NBC’s logo.
Comcast’s proposed changes have already been approved by Community Board 5, so if everything goes through at the Landmarks Preservation Commission meeting, the company will be free to make the proposed change.
Not everyone is in favor of switching logos however.
30 Rockefeller Plaza, was built in built in 1933 and up until 1988, it was referred to as the RCA building by New Yorkers. Even today that’s what the majority of locals call it. The GE sign change wasn’t well accepted and speculation is the Comcast replacement won’t go over too well either.