Marketing Clouds Forming From Oracle And Adobe

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by wochit

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Last week Oracle ORCL -0.12% CEO Mark Hurd shared his vision for marketing technology that he believes marketers will need to better connect with customers in the digital age. Yesterday Oracle’s Alexander Wolfe shared his overview of what is happening in this important category with Forbes readers. Oracle has been piecing together its marketing cloud offering through various acquisitions including Eloqua, Responsys MKTG NaN%, Virtrue and BlueKai .

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