MEET Britain's vainest man - who has spent over £100,000 on his appearance. Personal trainer Matt Dunford says he's so good looking that he's never been turned down by a woman. The image-obsessed 29-year-old, who is also a fitness model and Dreamboys stripper, admits 'loving himself' and has had a meticulous £10,000 a year grooming regime since the age of 19. Single Matt, from London, spends up to seven hours getting ready for a big night out. He also has his eyebrows shaped and his eye lashes tinted and regularly forks out for tanning beds and spray tans, as well as manicures, pedicures, waxing and facials.
Videographer / Director: Ellen Hobson
Producer: Hannah Mouland / Emma Pearson
Editor: Joshua Douglas