NAIR®. LIKE NEVER BEFORE™: NAIR® UPDATES ITS IMAGE AND CLASSIC PRE-SUMMER SPOT WITH HOT NEW CHOREOGRAPHY FROM FATIMA ROBINSON
"Who wears short shorts?" It's the iconic jingle associated with the Nair® TV commercials of the 1970's. The ad featured cute girls, gorgeous legs and a catchy tune. Now, in 2007, Nair® introduces a new commercial for the modern woman: sexy moves, hot clothes and club-like music, representing the evolution of the brand.
This summer short-shorts are back on the fashion scene, but now, the brand and the product have evolved. A new commercial campaign, "Like Never Before," developed by New York based The Joey Company, pays homage to the "Short Shorts," and features a giant new "girl power" production number as created and directed by famed choreographer Fatima Robinson. The world-class talent behind the dance routines for the movie "DreamGirls" and this year's Academy Awards, Robinson has worked with everyone from Gwen Stefani, Fergie and Outkast, to the Black Eyed Peas and Michael Jackson.