Is data a fair trade? | Made in Germany

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In 2012 companies spent 4.5 billion euros on acquiring data concerning potential customers. Market researchers say that figure is set to rise to 35 billion euros annually. The only party not getting anything out of the deal is the person to whom the data belongs.
Read more: http://www.dw.de/program/made-in-germany/s-3066-9798

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