The Cadillac ad that features Neil McDonough and makes a not-so-subtle dig about French vacation habits has ruffled some feathers in the targeted country.
The Cadillac ad that features Neil McDonough and makes a not-so-subtle dig about French vacation habits has ruffled some feathers in that country.
For those who either haven’t seen it or just don’t remember, the segment boasts about the American work ethic and the comfortable lifestyles it affords.
The piece closes with the actor behind the wheel of a Cadillac saying, “As for the stuff, that's the upside of taking just two weeks off in August. N'est-ce pas? ”
Individuals on that side of the pond have expressed they’re less than thrilled about it, and the French media has been particularly fired up as of late.
The Slate website in France recently featured an article entitled, The Lamentable Anti-French Advert by Cadillac.
In it, the writer sarcastically comments on the ad, saying it characterizes the nation’s people as, “…cheese-eating surrender monkeys, known for their laziness” and “the four weeks spent sunbathing among the shellfish in August.”
It’s been noted by other European media that their French counterparts don’t take criticism well in general, and that the slam was likely intensified by the fact that it came from a US company.