Billboard Using Real Rabbit Fur Stirs Controversy in New Zealand

Geo Beats
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A billboard in New Zealand made using real rabbit fur is grossing out some potential customers.

A billboard in New Zealand made using real rabbit fur is grossing out some potential customers.

The billboard is for Hell Pizza’s new rabbit flavor pizza that they are promoting for Easter made with smoked wild New Zealand rabbit, toasted pine nuts, fresh spring onions, beetroot and horopito relish, rosemary and cream cheese.

Representatives from Hell Pizza say that the pelts were obtained ethically from an animal tanning company as a byproduct of rabbit meat processing.

Although some people think the sign isn’t working to whet their appetite, the company defended themselves on their Facebook page by saying: “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island.”

Hell Pizza has gotten controversial press before for naming pizzas after the seven deadly sins, and promoting their Lust Pizza by sending out condoms to their customers.

They had to issue an official apology in 2008 after running an advertisement that had a recently deceased Heath Ledger dancing on a gravesite with the Queen Mother.

Hell Pizza has locations internationally in places like the United Kingdom, Korea, India, and Canada.

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