Coach: Divided Against Itself?

wochit

by wochit

693
0 views
  • About
  • Export
  • Add to
The Coach brand is an affordable mid range designer handbag brand. It offers luxury products at price points where the European luxury players cannot compete effectively. At the same time, its handbags come with a quality and price tags that put them in the category of luxury for most consumers. Despite such specific brand positioning, Coach has seen its market share fall from 19% to 17.5% between 2011 and 2012.

0 comments