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    Heineken Challenges People to Go from Spectator to Star of the Show

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    LifeMinute

    by LifeMinute

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    A night of theater turned into an opportunity of a lifetime when unsuspecting attendees were challenged to go from spectator to actor in Heineken’s latest social experiment at The McKittrick Hotel in NYC. The beer brand, which “inspires people to get outside their comfort zone” debuted the results of “The Guest of Honor” challenge on YouTube today.