The music video for “Deja Vu” was directed by Sophie Muller and was shot on various locations in New Orleans, Louisiana on June 16, 2006. The video premiered on July 12, 2006 on MTV's TRL, although it was already available for viewing at MTV Overdrive.
The next day, Beyoncé talked about "Deja Vu"'s video on MTV's Total Request Live. She stated that the main inspiration for her choreography was Josephine Baker. She told another interviewer that Tina Turner was another inspiration for the intense choreography. During the making of the video for "Deja Vu", Beyoncé recalled being in swamps dodging alligators, snakes and bees. She revealed that she "decided to go to Louisiana because it has a soul that a studio can't give you. We were in the swamps. Literally, there were alligators, snakes, bees, and wasps. It was 105 degrees. All of that sweat in the video is real. That's not some spritzer. That's real." The video and the song itself won two MOBO awards in United Kingdom for "Best Video" and "Best Song" respectively.