Candy Crush Saga Company Aims for $7 Billion IPO Valuation

Geo Beats
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King Digital Entertainment, the company behind the hit mobile game Candy Crush Saga, has high hopes for it’s upcoming IPO, announcing a target valuation of 7.6 billion dollars.

King Digital Entertainment, the company behind the hit mobile game Candy Crush Saga, has high hopes for it’s upcoming IPO, announcing a target valuation of 7.6 billion dollars.

Their adjusted prospectus puts the share price at between 21 and 24 dollars each.

Even if they end up in the mid-range, that gives them a value of somewhere around 7.1 billion.

If everything goes as hoped, the company will be worth over 50 percent more than fellow game developer Zynga.

It will also put King only $2 billion behind veteran video game giant Electronic Arts.

Skeptics point out that the company is pinning most of its dreams on the continued success of Candy Crush, even though they do have other titles available.

The highly addictive game has hooked 97 million daily users, far outpacing King’s more recent releases like Farm Heroes Saga, which is only enjoyed by around 20 million people a day.

Some experts caution that King could well end up being the next Zynga, the creator of FarmVille, which since their IPO, has yet to release another big hit.

It’s been mentioned that Candy Crush Saga’s fan base has already begun to decline.

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