Mars Crater-Naming Campaign Sparks An International Blowup

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A fundraising campaign that lets Internet users give unofficial names to craters on Mars has triggered an angry exchange with the group that gives the official names to such features — the International Astronomical Union. The crater-naming campaign is the latest controversy to pit the IAU against Uwingu , a commercial venture that raises money for science and education through celestial name games. Uwingu's Mars project, unveiled last month, lets players nickname the estimated 500,000 Martian craters that have not yet been labeled. The cost ranges from $5 to $5,000, depending on the size of the crater.

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