Bhaktivinoda Thakura writes in one song:
Jiv jago jiv jago gauracandra bole
Kota nidra jao maya pisacira kole
Lord Gauranga calls: "Wake up sleeping souls, wake up sleeping souls! You have slept so long in the lap of the witch Maya" (the superintendent of the material world who facilitates one forgetting his spiritual nature).
He continues, "You came into this world saying O my Lord, I will certainly worship you but having forgotten this promise, you have remained in great ignorance."
"I have descended just to save you. Other then Myself, who else is your friend?"
"I have brought the medicine for destroying the illusion of Maya. Now pray for this hari-nama maha-mantra and take it."
Although Lord Caitanya performed harinama-sankirtana throughout India, He desired harinama to be performed in every town and village around the world for the benefit of everyone, without discrimination.