Do you want to remove all your recent searches?

All recent searches will be deleted

Like
Watch Later
Share
Add to

Argentinean publisher prints books with disappearing ink

4 years ago18 views

presstv

PressTV

One problem a lot of people have with books is that they buy them and then never get around to reading them. But now a small Argentinean publisher has come up with a solution for this.

The publisher has printed books using a special kind of ink that begins to fade away after just two months. They call this “The Book that Can’t Wait.” These intriguing books come sealed in a plastic wrapper. And once that is removed and the paper interacts with light and air, the text begins to disappear in 60 days time. The readers are then left with nothing but the covers and a bunch of blank pages. This makes for an interesting approach to motivate book buyers to read books more promptly. What’s more, the small publisher sold its entire batch of disappearing books in a single day.

Report this video

Select an issue

Embed the video

Argentinean publisher prints books with disappearing ink
Autoplay
<iframe frameborder="0" width="480" height="270" src="//www.dailymotion.com/embed/video/x1g8i5s" allowfullscreen allow="autoplay"></iframe>
Add the video to your site with the embed code above