The second Doors LP, Strange Days, was more subdued and less spontaneous than their debut, but the album was notable for its evocative lyrics and atmosphere. The closing track, "When the Music's Over", was, like "The End," lengthy and dramatic, and helped establish Morrison's reputation as the wild shaman of rock.
Yet the album was also strongly commercial, and featured now-classic Doors songs such as "People Are Strange" and "Love Me Two Times."
As a result of their success, The Doors forfeited their status as underground heroes. They allowed Sixteen magazine to portray them as teen idols and their "spontaneous" stage-show was exposed as not-so-spontaneous.
An article by Jerry Hopkins in the February 10, 1968 edition of Rolling Stone typified the fall from grace: