David Beckham To Serve As The Face Of Jaguar In China

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by wochit

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Jaguar has recruited international soccer star David Beckham to help peddle its wares in China. He will serve as the face of the brand in a new marketing campaign that will initially feature the new F-Type Coupe. Jaguar is keen to promote its British-ness while also coming across as the brand of choice for buyers that are not only athletically-minded by also style-focused and cool. Beckham easily meets all these criteria, and he also happens to be a huge car nut.

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