Films, Commercials, and The Art of Directing | Packaged Goods

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PACKAGED GOODS surveys some of the most innovative music videos, short films and TV spots from around the world, revealing the richness and invention of this often overlooked sphere of filmmaking.

In this post-screening discussion, Rae Ann Fera sat down with independent director A.J. Bond and Scott Mackenzie, executive producer of Toronto-based commercial production house Radke, to discuss the ups and downs on the road to directorial success.

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