TWiRT Ep. 201 - Radio Futurologist, James Cridland 2-20-14

Who better to predict radio’s future than a radio futurologist? James Cridland advises radio’s leaders across the world - on radio's multiplatform future, the effect of smartphones on radio listening, and radio's place in social media. He writes about what happens when radio and new platforms collide - for Media UK and other websites and magazines. And works with the brightest brains to ensure radio remains relevant. On this episode, James describes RadioDNS, which he says is one of the key technologies for radio remaining relevant and useful to a mass audience.