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    Social Media Week 2014: LiveWorld CEO Discusses How To Humanize Corporate Brands

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    IBTimesTV

    by IBTimesTV

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    Peter Friedman, Chairman & CEO of LiveWorld, discusses Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.