Learn more about B4B: http://bit.ly/1ngFsfv. In this five-minute video, JB Wood, Thomas Lah, Nick Earle, Ananad Eswaran, Todd Hewlin and Andreas Weigend tell us that there has been a powerful shift in the business landscape, and as a result, our traditional business models are no longer working. When the business model changes, we need to change. It's no longer a B2B world. Our customers' success determines the success of our own organizations. This message is for all tech business leaders that want to succeed moving forward. It's become an urgent business imperative that we shift our models from focusing on product, to focusing on customer outcomes. Join the B4B transformation!