Apple’s Former Ad Guru Explains Why The IPhone 5c Flopped

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Consumer reception to the iPhone 5c has been on the whole underwhelming to say the least. Now former Apple advertising executive Ken Segall has penned a short autopsy of the iPhone 5c on his blog and comes to the conclusion that Apple’s user base just has no use for cheap-looking plastic phones. Segall write “Clearly plastic was a big part of the iPhone 5c strategy. Unfortunately for Apple, creativity can be a double-edged sword.

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