Advertising Console

    Retailer Earnings Snowed In By Wicked Winter


    by Wochit

    If you’re sick of talking about the weather, this is going to be a long week. Not only is winter storm Rex going to be hammering the Northeast but you're going to hear earnings reports from consumer-facing companies, nearly all of whom will blame weak sales on the extreme weather of 2014. Under normal circumstances, blaming the weather is an unpardonable excuse for a lack of execution, because there’s "weather" EVERY year.