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EU wants Europe full of Angry Birds

4 years ago90 views

The European Union is looking to its secret geek army to boost the future economy, especially in the domain of designer apps for tablets and phones.

Britain has just announced it wants to teach computer code starting at primary school, but EU recognises there are barriers to start-ups, like a skills shortage and strong global competition. It also notes only 9% of the sector’s employees are women.

“If you do a start-up you have to be a bit crazy, and you’re always told ‘ok why don’t you get a real job?’, you know like all of that – and I think we still have that kind of problem in Europe, that people don’t really understand why you would do a start-up, why can’t you just go and work for one of those big companies,” said Angry Birds Chief Marketing Officer Peter Vesterbacka at an EU press conference to launch the startup initiative.

The “Angry Birds” team had its share of flops before striking gold, but tax laws and bureaucracy in many EU countries make it hard for young entrepreneurs to take the plunge. The EU wants that to change.

It says the mobile phone app economy could more than treble in the next four years, employing millions of people, a bonanza the EU can ill afford to miss.!vAEuz