Luge athletes displeased with controversial ad

Reuters
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Luge athletes displeased with controversial ad

Controversial public service announcement aims to criticize Russian stance on gay rights. Julie Noce reports.

This year's Winter Olympics in Sochi Russia have drawn criticism from gay rights activists who are opposed to the country's law banning the promotion of gay propaganda among minors.

But an equal rights organization in Canada has taken it to the next level with a controversial public service announcement.

The ad, put out by the Canadian Institute of Diversity and Inclusion shows two athletes on a luge track performing the customary luge starting movement.

They rock back and forth in a suggestive fashion - after which a message appears- 'the games have always been a little gay.'

Christian Niccum (nick-um), a member of the U.S. doubles luge team wasn't overly impressed.

(SOUNDBITE) (English) U.S. LUGER CHRISTIAN NICCUM SAYING:

"I see it, two guys in tight suits lying on top of each other

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