Is Diet Coke Like A Boyfriend? How Big Brands ‘Romance' Us


by IBTimesTV

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Tim Halloran is an expert when it comes to understanding how big brands connect with their customers. Working with some of the biggest brands in the world like Coca-Cola Halloran was able to put all he knows into his new book ‘Romancing The Brand: How Brands Create Strong, Intimate Relationships With Consumers’.

Halloran describes the different strategies brands used to deliver during the Super Bowl. He also discusses the type of commercials we can expect to see during The Olympics, and you can bet that most brands in the spirit of the games will be trying to ‘Romance’ us with inspiration.

We build relationships with these big brands through their marketing strategies and commercials that make us feel close to the product in which they are selling. It becomes more then something we buy, rather something we are intimately connected to in an emotional relationship.

But like all relationships brands battle with keeping that “spark” alive.