Box Office Report: Jai Ho

Cine Curry

by Cine Curry

It was widely expected that Jai Ho would take a roaring start at the box office. After all, Salman Khan was arriving on the big screen after more than a year and he was available on all media platforms to hype the film immensely. Well, the opening was overall good, if not phenomenal, which means no records were created or broken here. Now with a Salman Khan film this was pretty much expected but still, the film is looking at a good lifetime total.
Opening at the single screens was pretty much on the expected lines, what with around 80% footfalls. However at multiplexes, while it was expected that a 60%-70% opening was on the cards, the footfalls were restricted to around 50%. For that, much can also be attributed to lack of chartbuster score as well as presence of a new leading heroine.