Malaika Arora, Arbaaz Khan, Vidyut Jamwal and Neha Dhupia joined India's 1st Shave Theatre by Gillette and promoted its 'Shaved is bathed' campaign at Mehboob Studios in Mumbai, on Thursday, January 9th, 2014. Malaika Arora said at the event: “Grooming is very essential for a man because a shaved man always looks clean, handsome, there is something approachable, there is something that kind of jumps into you and says, ‘Look I am totally ready and groomed just for you’.”
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