Selling Candidates: It's all about marketing - Ex-Obama CTO

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Elections have always been a spectacle in the US and no expense is spared to get candidates elected. And as Obama's campaign team demonstrated, modern technologies and social media are the latest weapons in the battle for an edge. How are these new tools changing the way we elect candidates and exercise democracy? How can they be harnessed to keep those we elect accountable? Oksana is joined by Harper Reed, the former CTO for the Obama 2012 campaign, to discuss these issues.


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