Procter & Gamble has decided to shake things up a bit by creating an innovative lineup of uniquely tasting toothpastes.
Over the years, we’ve gotten accustomed to some standard flavors in toothpaste. Ohio based Procter & Gamble has decided to shake things up a bit by creating an innovative lineup of uniquely tasting pastes.
Of course, the Crest Be products will have that signature mint flavor, but there will also be a few added bonuses. Mint chocolate trek, vanilla mint spark and lime spearmint zest are a few new offerings that will be up for grabs.
The products are scheduled to hit major US retailers the first week of February. After that, they will premiere on the Canadian market.
Procter & Gamble made the decision to create the different flavors to attract what the company’s CFO called "experiential consumers.".
The head of the marketing department at the University of Cincinnati stated “It's a way of reinvigorating interest in a brand. By having a variety of products, they keep consumers from switching.”
As per the description, the new Crest Be line promises to “take your mouth on an exhilarating ride” while adhering to the essential functions of “cavity protection, cleaning, fresh breath and whitening.”
Will you try them?