The Super Bowl is one of the biggest sporting games in the world, attracting a global audience of millions. It is a stage for big brands to broadcast their raciest and edgiest commercials- but at a cost. It is estimated that a 30 second commercial at the Super Bowl will cost $4 million.Coca-Cola, Dorito’s and Chrysler are just a few of the heavy hitters who are able to broadcast during the game, and they often enlist the star power of celebrities to endorse their brand. This year David Beckham will possibly show it all for his underwear line with H&M.Yes sex sells, and the biggest brands in the world will duke it out for the most talked about commercial of the game. From tweeting, Instagram and Facebook the audience has the power to choose how they are influenced and entertained by the commercials.The Super Bowl will air on Fox, February 2nd from MetLife Stadium in New Jersey.