Why do you have a Ferrari bath robe? Does it possess any of the qualities that distinguish Ferraris from other cars? Curvaceous Pininfarina styling, perhaps? Or a throaty 12-cylinder gurgle? Does it go fast?
Why does your T-shirt read "Armani Exchange?" Is it reflective of the unlined, unstructured suits that catapulted the Italian design house to international fame in the mid-1980s? Does it use traditional materials in unexpected contexts, reflecting the creative re-contextualization with which Giorgio Armani first made his mark?
Fashionable people know about fabrics, cuts and styles. Nakedly aspirant people know about labels. You don't need flashy labels to dress well.